Attention is a limited commodity. In fact it is one of the most scarce, and most precious, resources on this planet. Our senses are exposed to many million “bits” of information every day; heat, sounds, tastes, colours, smells. But when you think of it, we’re really not aware of most of those experiences. The process of shifting that information into your conscious awareness is undertaken through what is called the “attention bottleneck”. It is estimated that less than 0.001% of this information reaches consciousness. For the rest of it, we are as blind to it as if it was never [...]








By PDGACO payday loans